SamanthaBarwick

Overall reflection of my four adverts:

WWW: I'm pleased with the identity I was able to give my adverts by incorporating a well known movie pun related to food in each one within the slogan. I like that all of them are vivid and eye-catching as well as this they also show off the food very well with the images I chose. I also like my choice of font for each slogan. I feel that each advert looks quite professional with how I Photoshopped them, especially with the use of drop-shadows on each item of food.

EBI: I would like to edit the last advert to make it so one of the hands is show to be distinctively more female. To do this i would like to Photoshop nail varnish onto the fingernails as lots of women paint their nail and it would be easy to identify that the hand is female. I would also like to edit the males hand slightly to emphasize the lines in the hand so it looks stereo-typically more male .
I want to change the font I used for the words "fried chicken" and "nuggets" as I feel that the font doesn't suit the adverts well. Also I would like to change the background colour of my fourth advert as i'm not entirely sure that it fits well with the image.

Pictures I would like to use for my advertisements:

Why I want to use this image: I want to use this picture because it contains two models (mainly their arms and legs) who are eating the food that is available for delivery. Pizza is also a food that is loved by many so this image would appeal to many people. I also like the perspective of the photo. Due to the pizza being very close-up in the image, this would be appealing and even mouthwatering to the viewer.

What I need to change: I would like to rotate it 180 degrees so that the perspective is from the viewers viewpoint. As well as this I would also like to lighten the picture and intensify the colours so that the picture really stands out and is really eye-catching if you were to walk past it. I would like to add text at the top of the image once it's flipped so that it doesn't cover the largest and closest bit of pizza, otherwise the image wouldn't be as appealing or mouthwatering. The company logo and slogan will be placed in the corner as well as a caption that will draw the audience in. An idea I had would be to somehow incorporate the phrase "night in" somehow as this is what these two models are seen having.

Why I want to use this image: I like this image because it shows an example of who could be delivering your food. The model is a young male which reflects the age range that this advertisement in targeted to, due to this younger people could be attracted to check out the company as young workers are delivering for their age group who know what they want. As well as this, the perspective makes it feel that the delivery boy is targeting the audience directly and giving them their food with a smile!

What I need to change: I would like to Photoshop the 'YourFood' company logo onto either the hat or the jacket so that the company employee feels like he definitely belongs in the advertisement as well as giving the company an identity.
I would like to add text to either the bottom or bottom right corner with a question that will relate well with Londoners (as that is where my advertisements are based around). An idea I had for a question is "Fancy a cheeky Nandos?" as a 'cheeky Nandos' is a quirky saying said in London when friends or family want to get a Nandos. In addition to this, the use of a question also makes the viewer seem targeted as it's as if the delivery person is asking them directly. The company logo will also be placed in the corner.

Why I want to use this image: I like this image as it shows someone happily drinking a McDonalds drink even though they're in the cold. It shows that the delivery service delivers from very well known food chains such as McDonalds.

What I want to change: I want to replace the background with a picture of the London-eye so that her head is in the middle of the London-eye as it shows the location that the delivery company is based around as well as being a very recognizable land mark. I also want to lighten up the image and add yellow tints so that it matches the scenery in the background image I have chosen. I want to add a caption that is alliterative such as "Need a chilly coke for chilly conditions?
I would also add the logo and slogan to the bottom right of the photo.

Why I want to use this image: I want to use this image as it's a picture of the food that can be delivered. It's a close up and doesn't feature any models like the previous three photos. As well as this it's got quite vibrant colours which would be eye-catching and mouthwatering to look at.

What I want to change: I would increase the colour intensity to make it more vibrant as well as add a caption including words such as "sizzling" to correlate with the image. I would also Photoshop the brown counter and replace it with a counter that looks like a more realistic kitchen counter in a restaurant. I would add the company logo to the bottom right of the picture as well as the slogan.

Back up photos: